1.     Declutter

While we declutter the rest of our homes, inboxes, and paper clutter, don’t forget to add your social media profiles to the mix.  When we are actively working to grow these accounts we follow a variety of people.  Following certain techniques to gain followers and get traction in the marketplace means following a lot of people who either don’t follow back, or who become inactive over time or are actually bot accounts.

2.     Research

Now’s a great time to research what topics are trending, which hashtags are getting to audiences and which accounts you want to be like. Create lists that can be copied and pasted, find a social media calendar that recommends special holidays and plan out content based on your research.

3.     Schedule

If I’ve said it once I’ve said it a thousand times – no really. If you want to see real growth on your accounts – Twitter, Facebook, Instagram, Pinterest and more – you need to post regularly and consistently. A scheduling app makes this possible without being a slave to the schedule. Figure out if you will post daily, just Monday to Friday, only on the weekends, or some other duplicatable routine. Use Buffer, Hootsuite or Facebook Creator Studio (which also helps with Instagram posts). Once you make a plan and execute you are going to wonder why you waited so long to plan ahead!

Like this post? Victoria enjoys teaching social media online courses, at conferences and coaching clients in one on one settings! Check out the additional resources!